Wednesday night hosted our last, but certainly not the least, of our Fashion in Residence events at the Hoxton Holborn! This week, we brought to The Hoxton an inspirational fashion talk, on ‘Fashion in Photography’ which raised the subject ‘Who is the boss? As models, photographers and stylists become superstars in their own right who really directs the vision for a brand campaign?’

Our amazing presenter and top London stylist Rebekah Roy, once again presented our three panelists to the discussion table. Our first panelist, London based fashion brand consultant, stylist and writer, Tamara Cincik whos styling has appeared in several leading international style magazines, including i-D, Muse, Harper’s Bazaar, Vogue, and Purple. Tamara is acclaimed within the industry for her skill at layering; mixing the unusual with the everyday. She spoke to to Rebekah about what it is to be a stylist in London, how she got to where she is through experience and hard work,  how dynamics work, the connection between a photographer and the stylist preparing for the shoot and when on the shoot.

Following Tamara Cincik, French fashion and portrait photographer Eva Salvi was introduced, head to toe in Three Floor and looking every bit the part! Since graduating Central St Martins with an MA in photography Eva has been working with a number of prestigious clients and publications such as Tatler, Vogue Germany, Red and Grazia and is also a regular contributor to online publications and blogs with vast followings such as Refinery29 and The Coveteur.
She shared with the audience and panelists her experience of working on set and her passion for streetstyle too and how she became to define her photography style, portraying the realness and subtleties of everyday life in a refined and considered outcome.

Rebekah was very excited to introduce our very own Head of Design Marie Sripha. Marie’s first taste of life in the fashion industry was working for renown and respected PR, Jean Bennett , who at the time represented high profile luminaries in the industry such as Vivienne Westwood, John Galliano and Pam Hogg.

“I was always interested in fashion design but I never really saw it as a glamorous job. Whenever I said I wanted to be a fashion designer or even now when I say it, I always feel like people portray it as a glamorous job but it really isn’t. It’s a lot of hard work but it is very exciting and rewarding.”

Marie discussed with the other panelists what is like to work on a collection and then, on set for a shoot, and how it grows to find the right creative match for the clothing she designs and the brands aesthetic. This is were the overall vision comes to life and how important it is to have the right team in styling, photography and creative direction to get the end piece!

Marie spoke to the guests and panelists about her own inspirations:

“I am a very visual person, so I love art, film and looking at photographers work, old and new, which I find very inspiring as it can sometimes take me out of my comfort zone, which is imperative in my line of work as I constantly need to keep pushing forward to discover new things”

If you didn’t make it to our Fashion in Residence events, we hope to return with another series of talks in the new season! 

With many thanks to all of our partners and sponsors for supporting Fashion in Residence with Three Floor and the Hoxton Hotel, Holborn.

Images courtesy of David Jensen.

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